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Home Recent projects Engering Slaapcomfort

Engering Slaapcomfort

Engering Slaapcomfort successfully uses Mobile Display marketing aimed at selective postcodes in The Hague to continuously create visibility.

At the beginning of 2018, we started catching up in the field of online marketing. We came into contact with This Play Media through a colleague, where Ivan Tadic worked energetically.

We first made a plan for the campaign. Ivan understands very well the marketing problems of a bed business and then came up with a proposal. We have used Google AdWords, banners and posts on Facebook.

In doing so, we have made a good trade-off between the use of action and maintaining brand awareness. Everything was focused on conversion to the store. The result is easy to guess: where you do (almost) nothing, you naturally achieve quick results, which translated into an enormous increase in the number of visitors to our website.

Did that also generate revenue?
Our industry cannot maintain the turnover of the year before in 2018, and physical stores certainly cannot. Up to and including week 32, we recorded a minimal plus (0.5%), but in proportion that is a wonderful result.

We are satisfied with the work of This Play Media.

Cor van Diest - Engering Sleeping Comfort

We are satisfied with the work of This Play Media.

Cor van Diest - Engering Sleeping Comfort

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