Deze website gebruikt cookies die ons in staat stellen informatie te verzamelen over het gebruik van onze site en diensten, en om deze te verbeteren. Door het plaatsen van cookies van derde partijen kunnen wij onze marketing op jouw persoonlijke voorkeuren afstemmen. Door verder gebruik van deze website ga je hiermee akkoord.

Uw browser ondersteunt geen cookies. U kunt deze inschakelen via de instellingen.
Home Programmatic advertising

Programmatic advertising

At This Play Media we use programmatic advertising: the automatic purchase of advertisements. That may sound exciting, but it is very useful. With this we ensure that your advertisement is shown to exactly the right people at exactly the right time. And that we incur as little costs as possible. So you advertise more sharply and at a favorable price.

What is programmatic advertising?

Programmatic advertising is the automatic purchase of advertising space. The goal of programmatic advertising is to advertise effectively by delivering the right message to the right person at the right time.

Targeting by characteristics

When we start working with you on programmatic advertising, we first look at what your target group is. What are the characteristics we can target? Consider, for example, gender, age, position, interest or income group. With us you can also target very specifically on location. Accurate to a few meters. For example, you only advertise in the center or in a rich neighborhood. Or around a university of applied sciences or at a competitor in the field. Would you like to know more about this? We are happy to explain everything there is to know about local advertising.

Fully automatic advertising at low costs

Our programmatic advertising experts have access to specific platforms where we purchase advertising space at favorable rates. That goes at prices that you can never realize yourself. A big advantage of working with these platforms is that we can serve your advertisements one on one to the right target group. Fully automatic, with as few intermediaries as possible and therefore at low costs.

Optimal match between target group and advertisement

We ensure an optimal match between target group and advertisement. With complicated algorithms, ad positions are auctioned in split seconds. We have the know-how in house to manage this properly and to ensure that it runs smoothly for you. The world of programmatic advertising is a jungle that you would rather not enter without a good guide. We are happy to help!

With programmatic advertising you can advertise on almost any medium. From large apps such as NU.nl or Buienradar, but also on smaller platforms. Where we advertise naturally depends on where your target audience is. We are happy to look at this together with you for an optimal strategy. Of course it may also be that you do not want to advertise on certain channels.

Use programmatic advertising for your company?

This Play Media specializes in programmatic advertising. We are now affiliated with more than 30 platforms and can therefore let you advertise at favorable prices in the places where your target group is active. Do you want to reach your target group at the right time? Please contact us to discuss how we can use programmatic advertising for your company. Or request a free demo banner.


Want to know more about programmatic advertising?

Programmatic advertising is a complex system in which advertising space is offered and sold in real time. If you would like to know more about this, we would be happy to make an appointment. We are happy to tell you more about it!


Want to know more about programmatic advertising?

Programmatic advertising is a complex system in which advertising space is offered and sold in real time. If you would like to know more about this, we would be happy to make an appointment. We are happy to tell you more about it!