The purchase of advertisements is done real time and fully automated.
By looking at the supply of advertisements on the one hand and the profile of a website visitor on the other, real-time bidding determines on the spot whether or not an advertisement will be shown to a visitor. Completely automated. Many factors play a role in this, such as the characteristics of the visitor (on which device is he active, what is the online behaviour of this visitor) or external influences (what is the temperature today, what time is it). This creates the best possible match between a visitor and an advertiser, at the most efficient cost.