Display advertising

Lots of targeting options

Display advertisements offer the possibility to target on various factors. Not only can you target by demographics (for example: gender, age, or location), but you can also target by interests. For example, do you only want to appeal to people who are looking for a home or do you want to reach people with a specific position? Display marketing offers the possibility to reach your target group very specifically.

Retargeting

You can also choose to only show your display ads to people who have seen a certain product on your website before. This is also referred to as retargeting or remarketing. Based on the behavior of the visitor, we can determine which advertisement best suits his / her needs. Retargeting is an interesting option because the return compared to the costs is often very high (high ROI)

Dynamic targeting

Because you target ‘dynamically’ and not ‘static’, it is determined in real-time whether each visitor who can come into contact with your ad falls within your target group. If not, the ad will not be shown.

Factors for a successful display ad

With our many years of experience in display banners, we know which factors are important for the success of a display campaign.

To begin with, it is important to know what you want to achieve. By setting clear goals, we can set, evaluate and adjust your display campaign accordingly.

Another important factor for a successful display campaign is the ability to reach the target audience with the right message at the right time and in the right place. This way, every euro you invest in your display campaign is used effectively!

Three reasons to start with display advertising now

Still unsure whether a display campaign should be part of your marketing mix? Take a look at the three reasons below to start with display advertising:

• You increase your reach easily and quickly.
• You always advertise targeted and target group-specific.
• With dynamic ads, you increase the effectiveness of your other marketing efforts.

Examples of display advertising

We have a lot of experience with online advertising. View examples of display advertising on our page with cases, sometimes in combination with other forms of online advertising. For more display advertising examples, please feel free to contact us.

Different types of banners

Display ads are therefore banners and banners come in different shapes and sizes. You can find a good overview of the types of banners at our partner Ad Creators. There are HTML banners and GIF banners, each with their own specific properties. The sizes of the banners vary and depend on the use. Every medium requires different formats. We can advise you well in this.

How does it actually work?

The question of how display advertising works is difficult to answer. An important part of the answer is programmatic advertising, a technique that we use to automatically achieve the best possible impressions to the right target group, at the right time and in the right location. We use Ad Exchanges and we use real-time bidding to pay the best price for the available positions at the so-called ad auctions. For this we ensure that we have the banners ready in the correct formats and that we know exactly how much we want to pay for a position. We are happy to explain it to you in a conversation.

Outsource display advertising with This Play Media

Do you want to start with a display ad, outsource display advertising or improve your display campaign? We are happy to help you with this! There is a lot to be said for outsourcing your display advertising campaign by a knowledgeable marketing agency.

At This Play Media we start with an intake interview. Here we map out who your target group is and which channels are of interest to you. We also discuss the factors by which we can segment the target group. Age, interests or place of residence, for example.

Once we have decided after the intake interview what your goals are, who your target audience is, which channels will be used and which message you want to convey through display advertising, we will start designing the display banners. We create the banners for you and take all the work off your hands.

We then set up the campaigns and will evaluate them and adjust them where necessary.