This Play Media Cases
These large and small companies have preceded you with successful display advertising campaigns.
Brecheisen makelaars
With multiple offices (and disciplines) Brecheisen is a major player in the Utrecht real estate market.
With the help of display advertising, we are building a local preferential position by setting up strategy lines per branch. The goal is to make Brecheisen Makelaars visible, accessible and top of mind among home owners. During the campaign, the apps and mobile websites of Funda, Telegraaf, Nu.nl, NOS, RTV Utrecht and many others are used.
Because of this targeted approach, display has become an important visibility and traffic source for Brecheisen in a short period of time.
Strego juweliers
For Strego Jewelers we have achieved great results with display advertising. We have focused on different strategy lines.
One of them is wedding, with which we target people who are in the market for a wedding ring. Another strategy line is jewelry and watches.
Strego’s online turnover has increased considerably since they started using display advertising. The number of Strego branches is also growing steadily.
Omroep Max
For Omroep Max, a well-known broadcasting service in the Netherlands, we used display advertising for a member acquisition campaign.
We specifically targeted people aged 50 and older on desktop, mobile and tablet. The targeting also focused on titles like Telegraaf, AD, Volkskrant, Libelle, Gelderlander, Brabants Dagblad Wordfeud and about thirty other titles.
The campaign was a great success with, among others, a CTR of 0.60% and 12.8% interaction on the specially designed swipe cube.
Macdonalds
For MacDonalds we used display advertising to recruit young people to work at MacDonalds.
We specifically targeted mobile devices.
The special feature of this campaign is that we incorporated a so-called ‘click to whatsapp’ into the banner. This way the target group directly ends up in a chat with a MacDonalds employee.
