The world of programmatic advertising programmatic advertising is a complicated one. Many media agencies and online marketing agencies do not have this expertise. Yet for many entrepreneurs, it is becoming an increasingly important part of the media mix. That is why This Play Media is a partner of online marketing agencies and media agencies. You outsource your display campaigns to us. We take care of the setup, optimisation and analysis. We invoice you directly. All you have to do is share the results with your client.