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Home Mobile advertising Content Marketing

Content Marketing

Content marketing is a form of marketing in which you use your own channels to serve your target group as well as possible. The idea behind this is not that you advertise to attract your potential customer to your website, but that you offer such interesting information that your target group will look for you. And you will of course also find.


Retaining and convincing visitors

Content marketing can be used as a separate marketing tool, but it is also strongly recommended in combination with advertising. With content marketing you ensure a continuous stream of fascinating information on your website, with which you can retain your visitors and convince your product to be on the service.

By offering varied information, you provide potential customers with the relevant messages, whatever customer phase they are in. Suppose you sell kitchens. Someone who is just looking for a new kitchen has a particular need for global information, such as approximately what a kitchen costs, what options there are and what consequences the renovation will have for his household.

But a customer who is already sure that he wants a new kitchen and has already determined which style he wants will have a different information need. This customer wants more detailed information about kitchen parts, such as the refrigerator, the stove or the dishwasher.

With content marketing you provide these customers with the right information at the right time. This can be on your own website, but also via Facebook, Linkedin or YouTube.

 

Content Marketing - This Play Media

Specialized content marketers

This Play Media employs specialized content marketers to take care of this for you. We draw up your content strategy and create expressions, such as:

  • Blogs
  • Infographics
  • Landing pages
  • Customer stories
  • Frequently Asked Questions
  • Social media posts

We would be happy to discuss the options for an appropriate content strategy with you. You can go in any direction with this. Consider the following examples:

  • An article with "7 ways to renovate your kitchen yourself"
  • A customer case in which a customer tells extensively about his experiences with you

SEO optimization

An important part of content marketing is SEO optimization. For example, by setting up landing pages on your website about certain topics, we ensure extra visitors to your website. It is recommended to have a keyword research carried out first. We are happy to tell you more about this!

Want to know more about content marketing?

Want to know more about this topic? One of our content marketers will be happy to tell you more about this and determine a suitable strategy together with you, depending on your wishes, industry and target groups.